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Jillian Maraj

Jillian is an interdisciplinary designer and printmaker from Connecticut. She has had a love for art ever since she was a child and started teaching herself various artistic skills from a young age. This eventually led to her finding a passion for graphic design and printmaking. As a designer, Jillian loves doing everything from visual branding to UI design and prides herself on being able to come up with creative and unique design solutions. She is very inspired by how design shapes the way we view and interact with the world around us, which fuels her passion for what she creates.



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PRINTSHOP

PRINTSHOP is a sustainable clothing brand focused on the idea of combining accessibility with sustainability and educating customers on the harmful effects of fast fashion. The idea of the clothing brand is that they would screenprint on used, donated materials in order to create new, unique pieces. Beginning as a way to marry my printmaking minor with my design major, I attempted to design around my own personal printmaking style, learning the process of screen printing in order to create my own original clothing designs. The result was a clothing brand with a punk-zine inspired feel. In researching the ever-growing issue of fast fashion, I decided to look into the reasons why people might be detoured from buying ethically in the first place. I found that a main reason why is a lack of accessibility. A large number of sustainable clothing brands are simply too expensive for some to be able to regularly shop at. In creating PRINTSHOP, I decided to really focus on this aspect, striving to create a more low-end, casual sustainable clothing brand in an effort to extend the possibility of ethical consumption to a wider audience. My brand focuses on not shaming the consumer into practicing sustainability, but rather encouraging them to do what they can to live more sustainably, asserting the idea that sustainability looks different for everyone. I wanted my brand to not only provide an ethical alternative to fast fashion, but to educate customers as well, as they provide educational materials in the form of pamphlets that would come with every order and informational sections on the company website itself. Through these materials, they provide statistics on fast fashion and specific ways that their customers can incorporate sustainable practices in their day to day lives.