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Claudia Geyer

Meet Claudia Geyer. Since a young age, Claudia had a passion for drawing and painting which quickly involved into her love for the world of design. She is always looking for new ways to challenge herself and inspires others to do so. She believes design is a powerful tool used to create long term solutions to real-world problems.



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Nomoo - vegan ice cream

NOMOO is a 100% vegan ice cream brand. I wanted to create this brand to act as an ice cream hero in the non-dairy world and bring deserved representation. I wanted people to look at NOMOO’s product and take them seriously as they would for normal dairy. I was passionate about creating this brand with the purpose to stand out. I chose a limited black and white color palette as a design challenge for myself. I want subtle callbacks to cows because they are implied in the brand name. This is achieved through color and my graphic pattern reminisces cow print. No formal representation of cows because I did not want any confusion about there being cow’s milk in NOMOO’s products. The illustrative pattern depicts all the plant-based milk that the brand offers. This can serve as useful information to people who are new to the vegan world.